Encyclopaedia Subliminalia
(Bureau for the Investigation of the Subliminal Image)
Adam Dant presents a diverse collection of drawings, pamphlets, book jackets and documentation based on his curious project, "The Bureau for the Investigation of the Subliminal Image," or B.I.S.I.
Despite the learned assumption that works of art contain a plurality, the reality is that there are ever decreasing circles of meaning which can be intellectually sustained regardless of the diversity of visitors to the museum. This is due to the various schools of philosophical thought regarding the construction of meaning, ranging from Catholicism to Deconstruction. Through Adam Dant's fictitious B.I.S.I., he parodies the inclusivity of interpretation by subverting ascribed theories of meaning in paintings, and creates his own beguiling artifacts in the process. The practical applications of the B.I.S.I.'s principles are clearly explained in a suite of 16 drawings, with text, in the manner of an educational wall chart. The results of these methods can also be seen in plan drawings which act as guides to the Louvre, The National Gallery, London, and Tate Britain, via their collections of subliminal images. These plans enable a viewing of the museum as a subconscious realm.
As part of this exhibition, Dant has created numerous designs for fictitious book jackets such as "Popular Subliminals" and "Encyclopaedia Subliminalia." The patina and appeal to authenticity of these book covers fashions a rich reality for the subject of "the hidden image" within visual culture, while simultaneously exposing the essential humorousness of the project. "The Mona Lisa From the Point of View of the Landscape" is a large black and white ink drawing characteristic of Dant's manipulation of literalism, as seen in his previous exhibition at the gallery. In the drawing, the talismanic and iconic presence of the Mona Lisa is turned in on itself when incorporated into the everyday, and thus becomes a distant and literal backdrop for the "super-image."
Adam Dant, 35, lives in London and is known as the creator of Donald Parsnips' Daily Journal that was published from 1995-99, and appeared weekly in the Independent. He created "The Anecdotal Plan of Tate Britain" the won the Jerwood Drawing Prize in 2002 and will be included in the exhibition. Adam Dant had a solo exhibition, "The People Who Live on the Plank," at The Drawing Room in London in 2003. Dant's fold-out map titled "The London High Art Socio-Cultural Observatory, Art Gang Register" was commissioned for Art Review magazine this year. He has exhibited worldwide and his works are in the collections of the Arts Council of England, The Museum of London, The Museum of Contemporary Art, Lyon, The Museum of Modern Art, New York and numerous other public and private collections. (from Adam Baumgold Gallery)
Despite the learned assumption that works of art contain a plurality, the reality is that there are ever decreasing circles of meaning which can be intellectually sustained regardless of the diversity of visitors to the museum. This is due to the various schools of philosophical thought regarding the construction of meaning, ranging from Catholicism to Deconstruction. Through Adam Dant's fictitious B.I.S.I., he parodies the inclusivity of interpretation by subverting ascribed theories of meaning in paintings, and creates his own beguiling artifacts in the process. The practical applications of the B.I.S.I.'s principles are clearly explained in a suite of 16 drawings, with text, in the manner of an educational wall chart. The results of these methods can also be seen in plan drawings which act as guides to the Louvre, The National Gallery, London, and Tate Britain, via their collections of subliminal images. These plans enable a viewing of the museum as a subconscious realm.
As part of this exhibition, Dant has created numerous designs for fictitious book jackets such as "Popular Subliminals" and "Encyclopaedia Subliminalia." The patina and appeal to authenticity of these book covers fashions a rich reality for the subject of "the hidden image" within visual culture, while simultaneously exposing the essential humorousness of the project. "The Mona Lisa From the Point of View of the Landscape" is a large black and white ink drawing characteristic of Dant's manipulation of literalism, as seen in his previous exhibition at the gallery. In the drawing, the talismanic and iconic presence of the Mona Lisa is turned in on itself when incorporated into the everyday, and thus becomes a distant and literal backdrop for the "super-image."
Adam Dant, 35, lives in London and is known as the creator of Donald Parsnips' Daily Journal that was published from 1995-99, and appeared weekly in the Independent. He created "The Anecdotal Plan of Tate Britain" the won the Jerwood Drawing Prize in 2002 and will be included in the exhibition. Adam Dant had a solo exhibition, "The People Who Live on the Plank," at The Drawing Room in London in 2003. Dant's fold-out map titled "The London High Art Socio-Cultural Observatory, Art Gang Register" was commissioned for Art Review magazine this year. He has exhibited worldwide and his works are in the collections of the Arts Council of England, The Museum of London, The Museum of Contemporary Art, Lyon, The Museum of Modern Art, New York and numerous other public and private collections. (from Adam Baumgold Gallery)
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